LOCATION
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23rd June – FANO
24th June – En – Rute SEMINAR
25th June – CAGLI
Discovering the VIA FLAMINIA
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THE EVENT
The Congress tail
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congress award
Best presentation Award
Patricia Duff – University of Cambridge, ArcheoLink 
Achieving Impact: benefits gained by both archaeologists and the communities in whose landscape they work
Justification
For addressing, in her works, the main focus of the Conference, that is to present simple, original and ready-to-use tools for impact achievement in the link among communities, landscape and archaeology.
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Best poster Award
Giovanna A. Massari, Martina Tava – Università degli Studi di Trento 
Archaeology/Landscape: a mutual influence in both directions
Justification
For addressing and graphically highlighting the link and influences between archaeology and landscape, in the case study presented.
partners
Organization
Patronage
MIBACT ministero dei beni e delle attività culturali e del turismo
UID (Italian Drawing Union)
CEIT (Centro Euromediterraneo di Innovazione Tecnologica per i Beni Culturali e Ambientali e la Biomedicina)
TICCIH (The International Committee for the Conservation of the Industrial Heritage)
AIIA (Associazione Italiana di Ingegneria Agraria) – II sezione
ORDINE DEGLI INGEGNERI DELLA PROVINCIA DI PESARO E URBINO
ORDINE DEGLI ARCHITETTI, PIANIFICATORI, PAESAGGISTI E CONSERVATORI DELLA PROVINCIA DI PESARO E URBINO
FONDAZIONE CASSA DI RISPARMIO DI FANO
Sponsor
City of Fano, City of Fossombrone, City of Cagli
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committee
PROGRAMME COMMITTEE
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- Paolo Clini
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- Andrea Galli
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- Ramona Quattrini
SCIENTIFIC COMMITEE
Alonso Addison, Berkeley, University Of California
Fabrizio I. Apollonio, Alma Mater Studiorum-Università Di Bologna
Cristiana Bartolomei, Alma Mater Studiorum-Università Di Bologna – SCIRES-IT
Stefano Bertocci, Università Di Firenze
Carlo Bianchini, Università La Sapienza, Roma
Howard Burns, Scuola Normale Superiore di Pisa
Francesco Chiapparino, Univpm, Aipai Mual
Michela Cigola, Università di Cassino
Augusto Ciuffetti, Univpm, Aipai Italia
Paolo Clini, CSV-Univpm
Livio De Luca, CNRS, Marseille
Sandro De Maria, Alma Mater Studiorum-Università Di Bologna
Salvatore Di Fazio, Università Mediterranea di Reggio Calabria
Francesco Paolo Di Teodoro, Politecnico di Torino
Patricia Duff, University of Cambridge
Maurizio Forte, Duke University
Nicoletta Frapiccini, Museo Archeologico Nazionale di Ancona
Marco Gaiani, Alma Mater Studiorum-Università di Bologna
Andrea Galli, Univpm-Cirp
Enrico Giorgi, Alma Mater Studiorum-Università di Bologna
Pierre Gros, Università Aix En Provence, Marseille
Eva S. Malinverni, Univpm-Cirp
Ernesto Marcheggiani, Univpm-Cirp/Kul-Ees
Oscar Mei, Parco Archeologico di Fossombrone
Antonio Monterosso Checa, University Of Cordoba
Conor Newman, National University of Ireland, Galway
Mario Pagano, Soprintendenza Beni Architettonici e Paesaggistici delle Marche
Juan M. Palerm, UNISCAPE
Bas Pedroli, UNISCAPE
Sofia Pescarin, CNR-ITABC, Roma
Valeria Purcaro, Università Carlo Bo, Urbino
Fabio Remondino, FBK, Trento
Andreina Ricci, Università Roma Tor Vergata
Mario Santana Quintero, Carleton University, Ottawa
Therese Steenberghen, KUL-SADL
Simon Stoddart, University of Cambridge
Virginia Valzano, CEIT, Italy – SCIRES-IT
ORGANIZING COMMITEE
Ramona Quattrini
Francesco Leoni
Adriana Formato
Anna Paola Pugnaloni
Laura Bertuccioli
Laura Invernizzi
Arianna Trifogli
programme
23rd JUNE 2016
Guests arrival in FANO
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TEATRO DELLA FORTUNA – Sala Verdi
h. 9:00 Registration and authorities welcome
Massimo Seri – Mayor of Fano
Moreno Pieroni – Assessor Regionale alla Valorizzazione dei Beni Culturali
Vilberto Stocchi – Provost of the University of Urbino Carlo Bo
Dario Amodio – Dean of the College of Engineering at UNIVPM
Juan Palerm – President of UNISCAPE
Giorgia Muratori – Regional secretary MIBACT
Francesca Fatta- Scientific commitee UID
Luca Storoni – President of the “Ordine degli Architetti, Paesaggisti e Pianificatori della Provincia di Pesaro e Urbino”
Luciano Filippo Bracci Anselmi Medici – President of the Centro Studi Vitruviani
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h. 9:30 Keynote speech Andreina Ricci (Uniroma2): “Archeologia, Paesaggi, Luoghi contemporanei”
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h. 10:15-13:00 Scientific session – Chairman Paolo Clini
Carlo Bianchini, Carlo Inglese, Alfonso Ippolito: “Dynamic Archives: The Documentation of Six Mediterranean Theatres”
Michele Silani, Enrico Giorgi: “Ripercorrere antichi tracciati: ricognizioni e rilievi topografici tridimensionali nell’ambito del progetto Via Salaria”
Luca Cipriani, Filippo Fantini, Silvia Bertacchi: “Il rilievo dell’archeologia per la comprensione del progetto antico: esempi da Villa Adriana”
Luigi Maria Caliò, Emanuele Brienza, Mariangela Liuzzo: “Dal rilievo diretto al GIS ed il 3D per l’interpretazione, la comunicazione e la valorizzazione dello scavo archeologico. Archeologia di superficie per una rilettura di Agrigento antica: laser-scanner, GNSS, GIS, fotointerpretazione.”
Carlo Battini, Elena Sorge: “L’anfiteatro di Volterra: dallo scavo al rilievo integrato e alla rappresentazione dei dati”
Carmela Crescenzi: “Una promenade nelle valli di Cappadocia. Survey, appunti di viaggio e nuove tecnologie”
Paola Puma: “Virtual heritage: esperienze di rilievo di reperti mobili con tecniche speditive e low cost”
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Lunch
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h. 14:30 poster session (Foyer Sala Verdi)
Topic T1:
Carlos Smaniotto Costa, Ina Šuklje Erjavec, Roberto Pierdicca, Eva Savina Malinverni, Anna Khromova, Ernesto Marcheggiani, Andrea Galli: “Is the Mediated Public Open Space a Smart Place? Reflections on the Relationship between Urban Landscapes and Information and Communication Technologies – The Project CyberParks COST 1306”
Giuseppe Caridi: “Smart landscape per il progetto del contesto insediativo periurbano”
Dario Aureli: “Unità di resilienza urbane, micro‐metabolismi virtuosi per le aree urbane periferiche e le frange rurali a ridosso della città: il caso di Colombes, Parigi.”
Emanuela Farano: “La gestione e la conservazione del paesaggio in Italia è legata al concetto di tutela e valorizzazione”
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Topic T3:
Caterina Palestini: “Ripercorrere il paesaggio, tracciati storici_direzioni contemporanee”
Lucia Serafini, Ottavia Miglietta: “Vie della lana e industrie della transumanza in Abruzzo, tra conoscenza e conservazione.”
Giorgio D’Anna: “Cent’anni e già archeologia. Il parco minerario Floristella Grottacalda in Sicilia.”
Daniela Cinti: “Attività minerarie lungo la via Ariminensis. Il recupero della Ferriera settecentesca e della consolare romana nella Valtiberina Toscana.”
Enrica Petrucci, Gloria Buscarini: “Canali, acque e produzioni nella storia di Fabriano: studi per la costruzione di una strategia di recupero e valorizzazione delle tradizioni locali.”
Maria Vitiello, Maria Gabriella Florio: “Il paesaggio dei tratturi. Archeologie e prospettive di valorizzazione”
Flavia Zaffora: “Dalle saline alla città: riuso della centrale termoelettrica di Trapani”
Letizia Musaio Somma: “La stazione centrale di Stoccarda di Paul Bonatz: un monumento che ritorna a vivere”
Giuseppe Antuomo: “L’architettura dell’industria molitoria tra conoscenza e conservazione”
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Topic T2:
Matteo Ballarin: “Metodologie image-based freeware per il rilievo e la digitalizzazione del patrimonio archeologico: il caso dell’area di Altino”
Marta Giani: “Experiences of Predictive Archaeology”
Giuseppe Mazzacuva: “Tecniche di rilevamento laser scanner per la documentazione 3D del sito archeologico di Tas-Sigl a Malta.”
Alessandra Cirafici, Donato Maniello, Valeria Amoretti: “Comunicare e valorizzare l’assenza. Realtà aumentata dei paesaggi virtuali”
Massimo Gasparini, Antonio Monterroso: “La via Corduba – Emerita. Documentazione digitale nell’Ager Mellariensis.”
Mariangela Liuzzo, Sebastiano Giuliano, Alessandro Russo: “Tra topos, geometria e armonia: il sito archeologico del teatro greco di Akrai”
Fatemeh Johari: “Contributions from the digitalization of archaeological documents for the study of northern shores of Persian Gulf (Siraf, Iran)”
Leonardo Paris, Carlo Inglese, Wissam Wahbeh, Pamela Maiezza, Maria Laura Rossi: “Arte e tecnica nei ponti romani. Il Ponte di Augusto a Narni.”
Saverio D’Auria, Rodolfo Maria Strollo: “Un riuso barocco a carattere paesistico di due impianti di epoca romana sui Colli Tuscolani: rilievi, conferme e aggiornamenti”
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Topic T4:
Maria Grazia Cianci, Sara Colaceci: “Il tracciato della via Latina: lettura del segno infrastrutturale e delle sue strutture antropiche nell’antico paesaggio della campagna romana”
Mariya Komarova: “Abandoned estate of Russian nobles in rural landscape”
Adriana Formato, Anna Paola Pugnaloni: “La Flaminia nascosta”
Sandro Pittini: “Archeologia, architettura e paesaggio. La valorizzazione del sito archeologico di Suasa nelle Marche.”
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h. 15:00 keynote speech Carlos Smaniotto Costa “Places – People – Technology challenge: Connections and intersections between the public open space and digital technologies – Cyberpark as a smart public space”
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h. 15:45-18:30 scientific sessions – Chairman Eva Savina Malinverni, Augusto Ciuffetti
Patricia Duff: “Achieving Impact: benefits gained by both archaeologists and the communities in whose landscape they work”
Qian DU: “Transformation of Chinese Traditional Village in Contemporary Era and Proposal for Protection and Innovation: the Case of Tangdu Village in Southwest Mountainous Region”
Oscar Mei, Valeria Purcaro, Giancarlo Gori, Massimo Gasparini, Filippo Venturini,Lorenzo Cariddi, Laura Invernizzi: “La riscoperta della via Flaminia nel tratto marchigiano”
Friederike Peteler, Livio De Luca: “Crowdsourcing semantic-aware image-based 3D models for spatiotemporal analysis of complex heritage sites”—–
Stefania Landi: “The Italian grain silos of the 1930s. Cognitive study and reuse possibilities.”
Riccardo Rudiero: “Archeologia industriale e valli valdesi: conservazione e valorizzazione di un patrimonio alpino transnazionale.”
Panu Hyppönen: “Tracing the road line of the ancient Via Salaria between Rome and Eretum with Google Earth”
Francesco Chiapparino: “Il patrimonio cartario dell’area fabrianese. Problemi e ipotesi di valorizzazione paesaggistica-territoriale”
Ugo Comollo, Giuseppe Roccasalva, Ursula Zich: “3E-rural: towards a learning approach of rural landscape heritage “
Maurilio Cipparone, Ilaria Trizio: “Dalla Carta di Roma all’Heritage Interpretation: strumenti innovativi per la conservazione, la fruizione e la valorizzazione del patrimonio Naturale e Culturale italiano”
Monica Bocci, Ernesto Marcheggiani, Andrea Galli: “Smart landscapes: dal paesaggio ai distretti culturali evoluti. Il caso marchigiano”
Juan Palerm: “Creative and imagination landscape”
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Free dinner
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Available events in town (Passaggi http://saggistica.passaggifestival.it /Visita Museo Flaminia/Visita Città romana)
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24th JUNE 2016
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EN-ROUTE SEMINAR IN FLAMINIA
h. 8:30 departure from Fano
h. 9:00-10:00 guided tour of Parco Archeologico di Forum Sempronii – Fossombrone
h. 10:30-11:30 guided tour of Riserva Naturale Statale Gola del Furlo – Fermignano (a guided bike ride will be available as an alternative)
h. 12:00 guided tour of Ponte Mallio – Cagli
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Lunch
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FOSSOMBRONE
San Filippo Church
DCE and Cultural renaissance
DCE session: chairman Ivan Antognozzi
h. 15.30 Authorities welcome
Gabriele Bonci – Mayor of Fossombrone
Daniele Tagliolini – President of the “Provincia di Pesaro e Urbino”
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h. 15:45 keynote speech Mario Pagano: “La via Flaminia nelle Marche. Un itinerario archeologico”
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h. 16:15 DCE session: chairman Ivan Antognozzi
Simona Teoldi: “I DCE Marche: strategie per il futuro”
Aldo Bonomi: “La via Flaminia come infrastruttura culturale evoluta nella macroregione adriatica”
Lauso Zagato: “Le Heritage Communities, nuove protagoniste della protezione/valorizzazione del patrimonio culturale. Prime esperienze”
Stefano Marchegiani: “Flaminia Nextone: per uno stato di avanzamento del progetto”
Guido Guidi: “Strumenti ICT per il marketing territoriale”
Domenico Fucili: “Il GAL Montefeltro e il Barco Officina Creativa”
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Dinner at “Rocca malatestiana di Fossombrone”
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25th JUNE 2016
h. 8:00 departure from Fano
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CAGLI – TEATRO
h. 9:15 Authorities welcome
Alberto Alessandri – Mayor of Cagli
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h. 9:30 Keynote speech Sofia Pescarin: “Dalla pianificazione alla valorizzazione del patrimonio diffuso: co-design e musei virtuali“
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h. 10:15 – 13.30 Scientific session – chairman Andrea Galli
María de los Ángeles Utrero-Agudo, José Ignacio Murillo-Fragero, Rafael Martín Talaverano: “Virtual models for archaeological research and 2.0 dissemination: the early medieval church of San Cebrián de Mazote (Spain) “
Marco Carpiceci, Fabio Colonnese: “Laser-scanner & Watercolours. Un approccio integrato alla documentazione del paesaggio rupestre della Cappadocia”
Paolo Clini, Maria Gloria Cerquetti, Laura Bertuccioli, Laura Invernizzi, Massimo Gasparini: “Metodologie integrate per lo studio, la valorizzazione e la divulgazione del patrimonio archeologico: il progetto Archeofano”
Raffaele Catuogno, Antonella Di Luggo: “Survey technologies and systems for the sharing and dissemination of the archaeological heritage “–
Antonio Monterroso, Francisca Vicente: “Progetto Mellaria Romana: Un´azione strategica per lo sviluppo delle aree urbane e rurali dell’Alto Guadiato (Córdoba-España).”
Maria Teresa Tancredi: “Ricognizioni e prospettive di sviluppo per una Rete integrata dei Servizi educativi del patrimonio archeologico nei comuni del progetto TookMC (Transfer of Organised Knowledge Marche-Cilento – Smart Countryside: citta’ ideale e territorio sostenibile).”
Laura Baratin, Sara Bertozzi, Alessandra Cattaneo, Elvio Moretti: “La conservazione del patrimonio archeologico: politiche di gestione ed innovazione”
Daniele Sacco: “Il progetto Montefeltro: atlante del paesaggio, strategia e sinergia tra enti per la valorizzazione e la tutela della regione storica del Montefeltro”
Gaia Pignocchi, Alessandra Panzini, Francesca Serpentini: “Dalla Gola di Frasassi alla Flaminia. Percorsi reali e virtuali tra territorio e musei”
Mario Centofanti, Stefano Brusaporci, Ilaria Trizio, Vittorio Lucchese, Pamela Maiezza: “La rappresentazione del paesaggio come costruzione della conoscenza”
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Pausa pranzo
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h. 15:00-15:30 Poster session (Foyer del Ridotto)
Topic T2
Carlo Bianchini, Alfonso Ippolito, Martina Attenni: “Archaeological information system. Digital documentation and communication of Etruscan Pyrgi Sanctuary.”
Giacinto Taibi, Rita Valenti, Concetta Aliano, Emanuela Paternò: “L’acme di una interiorità culturale complessa: riesumare e ridisegnare la città antica.”
Clementina Panella, Emanuele Brienza, Marco Fano, Lorenzo Fornaciari: “Dal rilievo diretto al GIS ed il 3D per l’interpretazione, la comunicazione e la valorizzazione dello scavo archeologico.”
Giovanna A. Massari, Martina Tava: “Archeologia/paesaggio: un’influenza reciproca a doppio senso
Archaeology/Landscape: a mutual influence in both directions”
Danila Artizzu, Vincenzo Bagnolo, Antonio Maria Corda, Andrea Pirinu: “Trame e orditi: i cammini dell’identità (Flussio – Planargia, Sardegna, Italia)”
Paola Camuffo, Alessandra Urgu: “Lo studio del patrimonio chiesastico medievale tra Corsica e Sardegna: metodi e realtà a confronto”
Irene Carpanese: “Siti web per siti archeologici. Quando un sito “tira” l’altro”
Alice Palmieri: From entertainment to musealization: spin vector’s work”
Claudia Forin, Maria Stella Busana: “Nuove prospettive per la conoscenza degli insediamenti isolati nella Cisalpina romana”
Antonella Versaci, Alessio Cardaci, Luca Renato Fauzia, Santino Alessandro Cugno: “Tra archeologia e paesaggio. Analisi, conservazione e valorizzazione dei complessi ipogeici paleocristiani della Sicilia sud-orientale”
Daniele Sacco, Alessandro Tosarelli: “Archeologia dell’architettura e restauro architettonico. un metodo congiunto per lo studio e la tutela della fortezza di San Leo”
Carmela Crescenzi, Gian Marco Masotti: “Sostenibilità e valorizzazione degli insediamenti rupestri. La gravina di Palagianello: un parco naturale archeologico urbano”
Giampiero Mele, Giorgia Maniglio: “Il rilievo 3D come strumento di conoscenza dei tracciati regolatori del teatro e anfiteatro romano di Lecce”
Andrea Marraffa: “Il Teatro delle Feste di Mariano Fortuny: le nuove frontiere dell’edutainment per il Cultural Heritage”
Alessandro Basso: “Rilevamento fotogrammetrico tridimensionale applicato al VR sistem per l’esplorazione virtuale in ambito archeologico.”
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Topic T4
Pasquale Tunzi: “From reality to abstraction: the representation of territorial roads in the eighteenth century. Dal reale all’astrazione: la raffigurazione della viabilità territoriale nel Settecento.”
Riccardo Giacomelli: “I rifugi alpini come dispositivo di valorizzazione sostenibile per l’alta quota”
Fabio Donnici, Antonio Pecci: “Ritorno ad Anxia”: dalla mostra digitale al museo virtuale”
Enrico Cicalò: “ADARTE. Archivio dei Disegni dell’Artigianato Tradizionale e dell’Etnografia.
ICH Sardinia Digital Archive.”
Donato Maniello: “The video mapping projection for promotion of cultural heritage: the GLOWFestival case.”
Gerardo Maria Cennamo: “L’asse domitio tra territori violati e patrimoni inesplorati”
Emanuele Romeo: “Collegamenti “reali” e “ideali” tra affinità e diversità culturali conservazione e valorizzazione delle infrastrutture archeologiche nel paesaggio”
Alessandro Viva: “Scenari per la conservazione e la valorizzazione del patrimonio archeologico: un database GIS per i teatri della Gallia Narbonensis”
Giulia Crinelli, Paolo Clini, Ramona Quattrini, Francesco Leoni: “Strategie integrate di promozione e comunicazione dei beni culturali diffusi sul territorio: studio di un progetto pilota all’interno del DCE Flaminia Nextone”
Michela Pisani: “Riflessioni sulla fruizione dei luoghi archeologici e valorizzazione della loro memoria. L’abitato di età ellenistico-romana ad est della Neapolis di Siracusa”
Brunella Canonaco, Francesca Molezzi: “Il recupero della bellezza dei centri storici minori. L’albergo diffuso come strumento per la rivitalizzazione del costruito”
Paola Durante, Sofia Giammaruco, Alberto Giammaruco: “Itinerari nella Grecìa Salentina: il tour virtuale alla Chiesa di Santo Stefano a Soleto (LE)”
Andrea Savio: “Giovanbattista Dragonzino da Fano e i suoi interessi antiquari nel Veneto del primo ‘500”
Pinella Marchese, Daniela Patti: “L’habitat rupestre dell’ennese: ITC per la sua tutela, gestione e fruizione”
Alessandro Luigini, Chiara Rizzi: “Atlas of Re.Cycle. A learning tool for abandoned Cultural Heritage”
Maura Savini: “Il territorio storico come pratica sostenibile”
Salvatore Di Fazio, Giuseppe Modica, Carmelo Riccardo Fichera: “ArcheOILogy: a Spatial Data Infrastructure for the integrated management of the historic landscape and heritage related to olive-oil production in Calabria (Italy)”
Alessio D’Auria, Laura Arpino: “Il sito UNESCO di Pompei e la sua buffer-zone tra tutela archeologica e riqualificazione paesaggistica: verso un nuovo modello di governance per lo sviluppo turistico sostenibile del territorio”
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h. 15:30-16:30 Final session
Cronache Ex Tempore – video projection from the seminary
Best presentation and Best poster awards
Conclusions
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A guided tour of the town will be available in the evening.
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PUBLICATIONS
International Journal SCIRES-IT (SCIentific RESearch and Information Technology) monographic issue is on line with best papers of Landscape and Archaeology, selected through peer review procedure from anonymus revisers. This is an important scientific result of the Landscape&Archaeology seminar in Flaminia, organized by Centro Studi Vitruviani – Fano, DCE Distretto Culturale Evoluto Via Flaminia, Comune di Fano, Uniscape and Università Politecnica delle Marche. Soon available all the synthetic papers on Uniscape “Quaderni di Careggi”
Download here SCIRES-IT 6/2016
TOPICS
T1-Smart Landscape
T1.1. Rural Tourism an opportunity to foster local economy
T1.2. Ecoservices and multifunctionality of rural landscape
T1.3. Landscape management and maintenance
T1.4. Rural Urban partnership: increasing competitiveness of rural and urban spaces
T1.5. Improving the quality of urban and rural spaces involving citizens
T1.6. New territorial instruments (ITI, CLLD; etc.) to improve attractiveness of rural and urban spaces
T1.7. Open Spaces and ICTs (geospatial technologies, Drones, Beacons, etc.)
T1.8. Monitoring of Urban, Rural and intermediate landscapes: the role of Landscape Observatories
T1.9. Landscape in action: ecomuseum and participative processes
T2-Archaeology and digital documentation
T2.1. Digitization of archaeological heritage
T2.2. Remote sensing techniques in the archaeological field
T2.3. 3D reconstruction
T2.4. Point cloud analysis
T2.5. 4D modelling
T2.6. Predictive and preventive archaeology
T2.7. GIS and related databases
T2.8. Virtual archaeology
T2.9. Web archaeology
T2.10. Virtual and Augmented Reality applied to the visualization and conservation
T2.11. Monitoring and conservation of archaeological remains
T2.12. Archaeology of architecture: methods and interpretations
T3-Smart Industrial Archaeology
T3.1. Industrial landscape of historical routes and traditional roads
T3.2. Archaeology of transports and road infrastructures
T3.3. Industrial heritage and industrial location: the role of land transport
T3.4. Industrial heritage and Roman consular roads: fractures and continuity in the long and very long term
T3.5. Contributions of the industrial heritage to the enhancement of the historic and cultural routes (archaeological, artistic, religious, food, etc.)
T4-Heritage sustainable valorization and cultural districts
T4.1. Cultural districts
T4.2. Strategic actions for territorial development
T4.3. Policies and regulatory framework in archaeological exploitation
T4.4. Tangible and intangible heritage
T4.5. Valorisations of ancient routes
T4.6. Compatible re-use of archaeological sites
T4.7. GIS tools and applications
T4.8. Portals and Digital Libraries
T4.9. Mobile applications
T4.10. Remote sensing applications for cultural heritage
T4.11. Museum and exhibition technology
T4.12. Virtual museums, virtual tours
PRESENTATION
The ancient consular route Flaminia was one of the most important connection between Rome and the towns of Fanum Fortunae and Ariminum on the Adriatic coast. The lands buffering the remnant itinerary is still today a remarkable territorial setting (i.e. archaeological remains, outstanding rural and natural landscapes, ancient and modern infrastructure and heritage). The memory of the ancient Roman Empire is still rooted in this territory, as witnessed by the rich archaeological heritage and the predominant buildings along the way. The need to foster and to maintain such outstanding common patrimony has been motivating for local politicians and public administrators to begin a series of actions highlighting its Roman past. Thanks to the engagement of the centre of Vitruvian Studies (CSV), local administrators acknowledged a joint initiative to start smart cultural and rural-environmental tourism activities. This also raises important questions concerning the revitalisation of territories and their historical heritage, on the demand for a sustainable development and maintenance, in order to strengthen the relationship between dwellers and the palaces they live.
The Uniscape En Route seminar “Landscape & archaeology” will focus on smart and sustainable initiatives in landscape & archaeology.
The “En Route international seminar” series is a tool to promote the European Landscape Convention, addressing both the European-wide academic community and local stakeholders (institutions, politicians, inhabitants, social and economic actors). This provides local landscape actors the opportunity to raise the questions they are facing at home to a wider European context, as well as providing academics the opportunity to present their research to a new audience within a specific landscape context. Thus, by reaching out towards local landscape actors and combining the more academic activities with other thematically related events (site visits, films, exhibits, etc.), the seminars will offer a concrete opportunity for “awareness-raising“ (Chapter II-Article 6).
Presentation
In many European countries local cultural heritage is a powerful driver for developing various economic activities related to tourism. Management and open access to cultural heritage are challenges in territorial democracy, enabling local communities to conserve their resources.
There are three main pre-conditions for the development of sustainable tourism of cultural heritage:
a) good knowledge of cultural heritage; b) strong awareness of local people for their protection in any economic activity; c) access to innovative and creative ICT tools to design tourism solutions with a low impact on the environment and a relevance for local identity.
This Uniscape En Route seminar will investigate how it is possible to increase cultural identity and promote cultural tourism in the region, thanks to the knowledge, representation and valorisation of architectural and archaeological heritage and landscape, conceived in a broad sense. A main goal for the “Landscape and Archaeology” conference is to share and compare positive experiences in several working fields involved in tourism, use, preservation and dissemination of landscape & archaeological heritage. In particular, the event will discuss how it is possible to make the pre-conditions and their results SMART (specific, measurable, achievable, realistic and time related).
The seminars provide a forum conducive to sharing best practices (by researchers, designers, SMEs) from their real experiences. The “Landscape & archaeology” seminar will deal to the following four topics.
Smart Landscape
The very concept of Smart Landscape, underlined in this initiative, is of particular interest to rural areas. The interest of people in starting up economic activities and new enterprises linked to agriculture is on the increase. Such a return to agriculture is marked by the need of people to express new ways of creating agricultural enterprise, through new “smart” management frameworks, able to combine new technologies with the preservation of rural resources (landscape, biodiversity, food quality and safety). The multifunctional services potentially provided by the sector (environmental social and cultural services) represent an important opportunity for traditional rural areas and the new emerging contexts of peri-urban and urban fringes.
A new and interesting concept gaining ground in urban planning research concerns the “playable city”, that is, a creative, homely and attractive city, which is able to captivate both its resources and citizens in a shared process of giving new meaning to its landmarks. Here great attention is paid to people, hospitality and openness, because they are the key factors in reconfiguring urban services, places and stories.
“Playable city” could appear as a counterpart to “smart city”, because the idea of creative, brilliant and talented territory seems opposed to functional and technological aspects. Nevertheless we are deeply convinced that the two features should be reasonably kept together in order to trigger effective and positive changes. The broad and open theme of playable city is, moreover, fits perfectly with the European Landscape Convention’s principles. Disseminating measures aimed at enhancing and developing smart and playable culture in our territory makes it a qualified theatre for our action.
In recent years, it seems possible to promote a local development based on tangible and intangible cultural values and ICT tools, increasing the competitiveness and attractiveness of rural, suburban areas and towns. Heritage and cultural identity become catalysts for creativity and innovation.
Archaeology and digital documentation
Smart archaeology is framed in a complex of activities regarding the whole process of conservation, enhancement and engagement of archaeological evidence. All these aspects are closely related. In recent times, archaeological remains have been involved in several kinds of investigation: form preventive archaeology to excavation, to virtual archaeology or cyberarchaeology.
The seminar will share experiences of sustainable tourism and archaeological heritage protection and will analyse partnerships among several subjects involved in dissemination and safeguarding activities (superintendents, research institutions, governments, sponsors, cooperatives).
A specific aim is to make archaeological science more accessible in order to improve its appreciation and engagement through the use of digital tools (3D model, 3D reconstruction, VR & AR exhibition) as well as experimental archaeology. These kinds of technologies are effective for researchers or non-expert users for all archaeological data: single artefacts, archaeological complexes or cultural archaeological landscapes.
Due to EU policies on cultural and creative industries (Green Paper on the potential of CCIs), some approaches involve the digitalization and virtualization of archaeological heritage. According to the idea of archaeological landscape and evidences as heritage, new life can be breathed into cultural landscapes arising from new functions and values, and contributing to the sustainability of heritage.
Smart Industrial Archaeology
Technical and productive innovation, often real deindustrialization processes, which affect modern post-industrial societies are a key issue on local agendas (management, development, cultural heritage, economic activities). In particular the sprawling Italian landscape masks a complex of different layers (proto paleo-industrial, infrastructural, manufacturing plants), which are specially dense along the historical roads and the traditional networks of communication. This situation is often found in rural areas, where the lack of preservation of the ancient cultural heritage, tradition and identity presents challenges for the policy makers and land managers. A careful restoration to preserve the identity of places in rural settings could provide an opportunity to these places for the renewal of a symbolic past – paper mills, kilns, mills, warehouses for goods, customs, etc. A renewed social, cultural and territorial context could help to stimulate tourism and preserve important aspects of the cultural landscape of many territories.
Heritage sustainable valorization and cultural districts
The use and re-use of cultural heritage will address the challenges of economic impact and sustainable tourism. This kind of economic growth arose thanks to the increase in culturally-centred business which are firmly embedded within the territory and the local community. They are developing through new management techniques, devoted to the tourism experience.
The discussion over strong and weak points of the extra urban cultural districts (E-UCD), especially prevalent in Mediterranean countries, is central to the “Landscape and archaeology” seminar. This concept is not exclusively rural, since it contains small towns, usually important in terms of heritage and tradition. Nevertheless, the countryside distinguishes itself for its valuable landscapes and traditional agricultural or food and wine productions (DOCG, designation of origin etc.). Furthermore, in recent years E-UCDs became destinations for cultural tourists, interested in a holiday experience that combines entertainment, culture, relaxation and also fine cuisine. For this reason, the local supply has been usually developed towards tourism services and the organisation of events.
Best practices often show a public-private partnership with some SMEs engaged in technology, cultural industry and heritage exploitation, developing the concept of cultural districts. Using landscape and cultural identity as a framework, the cultural districts can be a way of overcoming the fragmentation of initiatives and the multiplicity and geographical dispersion of bodies and institutions. Because regional and local development strategies have been successfully integrated in many areas, the En Route seminar will involve: promotion of cultural heritage for business use; development of cultural infrastructure and services to support sustainable tourism; clustering of local businesses and partnerships between cultural and creative industries (CCIs) and industry, setting up of innovation labs; development of cross-border integrated strategies to manage natural and cultural resources and the revitalisation of local economies.
CONTATTI
Per informazioni generali sul seminario:
r.quattrini@univpm.it
Per l’invio degli abstract:
en-route@uniscape.eu
DOVE SIAMO
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I LUOGHI
23 Giugno – FANO
24 Giugno – SEMINARIO ITINERANTE
25 Giugno – CAGLI
Alla scoperta della VIA FLAMINIA
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ULTIME ATTIVITA’
30 settembre 2021
20 maggio 2021